The geo-branding war

May 22, 2012

This is the first time I have re-blogged a post from another site (and yes, with permission). I have done so because I find it both provocative and something about which I largely agree.

Thanks to David Levine for sending this to me.

Jerry

Africa is a Country (Old Site)


Geo-branding is a serious thing. It is particularly serious when people from other geographic areas decide to brand your geographical area and the people in it, the way they see fit and the way that fits their purposes. No other country, region or continent, I’d argue, suffers from other peoples’ nonsense as much as the continent of Africa. Actually, the reason why people generally and casually talk about Africa as one place is because of what Nigerian-American author C. P. Eze refers to as “their geo-branding war”.

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